Performance funnel rebuild
A B2B services company needed acquisition it could trust. We fixed tracking first, then scaled Meta and Google against true cost per acquisition.
- Location
- Remote / EU
- Project
- Performance Marketing
- Industry
- B2B Services
Webappsthatearntheirkeep.
Custom product and platform work — scoped around users, performance, and the metrics behind every key flow.
Syed Wajeeh ul Hassan
Harris Khan
Bassam HashmiWorking with businesses across the US, UK, Europe and Australia
Build — Development
Product quality.No proprietary lock-in.
We build modern frontends and APIs with clear architecture, tests where they matter, and documentation your next engineer can read.
- Scoped MVP or feature set with acceptance criteria
- Performance and accessibility as defaults
- Clean handoff: code, docs, no lock-in
How we work
Build once.Improve continuously.
- 01
Discovery
We learn what you sell, who buys it and what is working now. No proposal before this conversation.
- 02
Diagnosis
We audit traffic, tracking, funnel and systems, then name the real constraint on growth.
- 03
Plan
A scoped plan with clear deliverables, timelines and the numbers we will be judged on.
- 04
Build & Scale
We execute in the open, report on what matters, fund what is proven and cut what is not.
Case Studies
Work measured by outcomes,not activity reports.
Support automation system
An online retailer needed to scale customer support without adding headcount. We automated triage and drafted replies with brand context built in.
- Location
- Remote / US
- Project
- AI Automation
- Industry
- E-commerce
Development
Conversion site
Digital Marketing
Lifecycle campaigns
AI Automation
Ops automation
Client feedback
Technology is not the objective.Performance is.
“They redesigned our internal workflows with automation and delivered measurable efficiency, without overselling what AI could do.”
Michael Carter
Chief Technology Officer
“Support operations became dramatically more efficient after the conversational system went live. Clear scope, honest reporting.”
Sophia Bennett
Head of Operations
“They tied paid spend to pipeline we could actually trust. The monthly report finally answered whether the marketing made money.”
Daniel Hughes
Director of Growth
FAQ
Questions about Custom Web App Development
Discovery sessions with the people who will use it, followed by a written specification covering screens, features, integrations and data model. You approve the specification before development starts.
React and Next.js on the front end, Node on the back end, PostgreSQL for data, and cloud hosting on AWS, Vercel or similar. We use widely supported tools so any competent team can maintain the code.
In milestones. Each milestone ships to a staging environment you can test, with your feedback built into the next one. You are never waiting months to see something work.
Yes. The code lives in your repository from the first commit, with documentation and automated tests. There is no proprietary framework or lock-in.
Yes. We offer ongoing support and development retainers, or hand over fully to your team with documented onboarding.
Ready to talk about Custom Web App Development?
A 30-minute call. We will look at your current setup and tell you where the biggest gap is — whether or not you work with us.