Performance funnel rebuild
A B2B services company needed acquisition it could trust. We fixed tracking first, then scaled Meta and Google against true cost per acquisition.
- Location
- Remote / EU
- Project
- Performance Marketing
- Industry
- B2B Services
GTMsystemsthatsalesandmarketingcantrust.
We consult on stack choices, then deploy and wire CRM, enrichment, and automation so GTM data is actionable.
Syed Wajeeh ul Hassan
Harris Khan
Bassam HashmiWorking with businesses across the US, UK, Europe and Australia
Automate — AI & Engineering
Stack clarity.Clean deployment.
From attribution and CRM hygiene to enrichment and sequencing — we help you pick tools and ship integrations that do not rot in a month.
- Stack audit and recommendation with tradeoffs
- Integration and data hygiene deployment
- Handoff playbooks for marketing and sales ops
How we work
Build once.Improve continuously.
- 01
Discovery
We learn what you sell, who buys it and what is working now. No proposal before this conversation.
- 02
Diagnosis
We audit traffic, tracking, funnel and systems, then name the real constraint on growth.
- 03
Plan
A scoped plan with clear deliverables, timelines and the numbers we will be judged on.
- 04
Build & Scale
We execute in the open, report on what matters, fund what is proven and cut what is not.
Case Studies
Work measured by outcomes,not activity reports.
Support automation system
An online retailer needed to scale customer support without adding headcount. We automated triage and drafted replies with brand context built in.
- Location
- Remote / US
- Project
- AI Automation
- Industry
- E-commerce
Development
Conversion site
Digital Marketing
Lifecycle campaigns
AI Automation
Ops automation
Client feedback
Technology is not the objective.Performance is.
“They redesigned our internal workflows with automation and delivered measurable efficiency, without overselling what AI could do.”
Michael Carter
Chief Technology Officer
“Support operations became dramatically more efficient after the conversational system went live. Clear scope, honest reporting.”
Sophia Bennett
Head of Operations
“They tied paid spend to pipeline we could actually trust. The monthly report finally answered whether the marketing made money.”
Daniel Hughes
Director of Growth
FAQ
Questions about GTM Engineering
Go-to-market engineering applies systems thinking and automation to sales and marketing operations: how leads are found, enriched, scored, routed, followed up and reported. It turns a process that lives in people's heads into one that runs in software.
Clay and Apollo for enrichment and prospect data; HubSpot, Pipedrive and Salesforce as CRMs; sequencing tools such as Instantly, Smartlead or Lemlist; and automation through n8n, Make or native workflows.
No. Inbound routing, speed to lead, lead scoring and lifecycle reporting are part of it. Many clients start with inbound because that is where the leaks are most expensive.
A documented GTM architecture: current state, gaps, proposed system, tools and a build plan with rough costs. You can implement it with us or with your own team.
Speed to lead, qualified meetings per week, pipeline by source and rep, and the hours your sales team gets back. Targets are set in the plan before deployment.
Ready to talk about GTM Engineering — Consultation & Deployment?
A 30-minute call. We will look at your current setup and tell you where the biggest gap is — whether or not you work with us.