Performance funnel rebuild
A B2B services company needed acquisition it could trust. We fixed tracking first, then scaled Meta and Google against true cost per acquisition.
- Location
- Remote / EU
- Project
- Performance Marketing
- Industry
- B2B Services
GoogleAdsthatbuypipeline.
Account structure, queries, and landing paths designed so every dollar has a CPA or pipeline target — not a click target.
Syed Wajeeh ul Hassan
Harris Khan
Bassam HashmiWorking with businesses across the US, UK, Europe and Australia
Grow — Marketing
Intent in.Pipeline out.
We rebuild search accounts around high-intent queries, clean conversion tracking, and landing pages that match the promise in the ad.
- Conversion tracking and offline import where needed
- Query and match-type hygiene with negative lists
- Landing page alignment to ad promise and offer
How we work
Build once.Improve continuously.
- 01
Discovery
We learn what you sell, who buys it and what is working now. No proposal before this conversation.
- 02
Diagnosis
We audit traffic, tracking, funnel and systems, then name the real constraint on growth.
- 03
Plan
A scoped plan with clear deliverables, timelines and the numbers we will be judged on.
- 04
Build & Scale
We execute in the open, report on what matters, fund what is proven and cut what is not.
Case Studies
Work measured by outcomes,not activity reports.
Support automation system
An online retailer needed to scale customer support without adding headcount. We automated triage and drafted replies with brand context built in.
- Location
- Remote / US
- Project
- AI Automation
- Industry
- E-commerce
Development
Conversion site
Digital Marketing
Lifecycle campaigns
AI Automation
Ops automation
Client feedback
Technology is not the objective.Performance is.
“They redesigned our internal workflows with automation and delivered measurable efficiency, without overselling what AI could do.”
Michael Carter
Chief Technology Officer
“Support operations became dramatically more efficient after the conversational system went live. Clear scope, honest reporting.”
Sophia Bennett
Head of Operations
“They tied paid spend to pipeline we could actually trust. The monthly report finally answered whether the marketing made money.”
Daniel Hughes
Director of Growth
FAQ
Questions about Search Engine Marketing
Search engine marketing is paid advertising on search engines, mostly through Google Ads. Your ad appears when someone searches for what you sell. It is the highest-intent channel available because the buyer has already told you what they want.
Search, Shopping, Performance Max, Display for retargeting and YouTube where the audience fits. We start with Search because it gives the cleanest data on what converts.
Yes, before any spend. We set up Google Ads conversions, Google Analytics 4 and offline conversion import from your CRM so the account optimises toward real leads and sales, not form views.
Yes. We audit the current structure, tracking and search terms first, then restructure only what needs it. Account history has value and we do not throw it away.
It depends on your cost per click and the cost per acquisition you can afford. On the strategy call we estimate both from your market and tell you the budget needed to get reliable data.
Ready to talk about Search Engine Marketing (Google Ads)?
A 30-minute call. We will look at your current setup and tell you where the biggest gap is — whether or not you work with us.